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Austrian engineeringSince 1963
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Apparel & gearConcept 01

New drop · Sample products

Built like the original.

Heavyweight basics in black, white and grey. Cut clean, made to last, with the same no-excess thinking as the hardware.

Sample PERFECTION

Perfection Tee

$38.00
Sample

Range Hoodie

$84.00
Sample

Line Cap

$32.00

Spec sheet

Measured, not guessed.

Every piece is specified like a part: weight, fit and material, written down and repeatable.

0gsm

Heavyweight cotton jersey on tees and hoodies.

0%

Combed cotton, pre-shrunk so the fit stays the fit.

0fits

Regular, boxy, relaxed and athletic, sized XS–3XL.

0loud logos

Tonal print only. Black on black, white on white.

Story

Less, made exact.

The brand's whole idea is reduction: fewer parts, nothing extra, everything where it should be. The apparel follows the same rule. One colourway at a time, one cut done properly, one line of type.

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Studio render of the pistol model in monochromeStudio render · Concept

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